1. Definitions

For the purpose of this document and all its applications, the following words/phrases will have the meanings outlined as follows:

(i) Site Sections refers to:

a) The homepage of the analytics.ga website

b) The site pages at analytics.ga, which are standalone pages, as well as those which are a part of it’s ‘blog updates’ section (hereafter termed “Blog”), and their comment storage, retrieval and display systems

c) The analytics.ga/testing-lab/ section of the site, which provides an environment for simulation of analytics implementations and also doubles as an area for posting test details (if needed) and/or their results (if applicable)

d) The client-specific pages on analytics.ga, which are password protected and meant for keeping clients up-to-date on the progress of their projects

(ii) Attributes of Analytics.GA include the following (and also function as Attributes of the website “analytics.ga”):

a) Site Sections of the analytics.ga website as outlined above

b) Online or offline documents associated with Analytics.GA, mentioning or excluding its staff members

c) Proposals, project samples, agreements and quotations associated with Analytics.GA, mentioning or excluding its staff members

d) Advertisements associated with Analytics.GA, mentioning or excluding its staff members

(iii) Associates of Analyitcs.GA refers to:

a) Anyone who is a customer or client of Analytics.GA, actively using its services

b) A former client of Analytics.GA, who has used its services in the past and remains on its business list (described in point number (iv) )

c) An Affiliate of Analytics.GA who generates business for it, in accordance with a valid and verifiable legal agreement

d) Any company or individual other than Analytics.GA who uses Analytics.GA’s branding, with legal permission, to do business in exchange for a mutual benefit agreed to by both sides

e) Any company or individual that Analytics.GA has a Formal Partnering Agreement with, granting Analytics.GA the right to use their name and/or branding to generate business for itself as well as the partner firm

(iv) Business List: Analytics.GA maintains a business list. This refers to a collection of information (maintained with or without a database management system) about the clients who have either used the services of Analytics.GA in the past, or are actively using them in the present. Companies and individuals whose data is kept on this list are included only with their prior permission. An entry on this list may be removed at any time, either at the client’s request or by the authorized staff at Analytics.GA, without needing to cite any reason. The contents of this list are never leaked out for any purpose to any other firm, private entity or individual. The only instance when this information may be disclosed to someone other than the concerned staff at Analytics.GA, is under any requirements imposed by applicable national or sub-jurisdictional (ie. province or state) law or regulation, court order or other legal process, or enforceable and reasonable government request. In such cases, the final decision of whether to disclose the information or not remains solely with the Director/Chief Analyst at Analytics.GA

2. Application

These disclaimers apply to every service offered by Analytics.GA, every service offered by its Associates on its behalf, all Attributes of Analytics.GA and its website and any other agreements, documents, declarations and legal disclosures that bear or seem to bear any kind of relation to Analytics.GA or its services. These disclaimers also apply to all procedures, techniques and ideas presented by Analytics.GA and it’s staff in any format, for the purpose of demonstration, strategic or tactical suggestion, consulting, advising, business application (both proposed and active), analytics implementation (both proposed and active), commenting, discussion, recommendation and marketing, to any firm or individual, in any country.

3. Non-Association Disclaimer

Released:  June 16, 2015

In the name Analytics.GA, “.GA” is a TOP-LEVEL DOMAIN extension that can be used by anyone willing to register it and put online a website using “.ga” as the top-level domain. Analytics.GA is a consultancy providing analytics consulting and implementation services in the digital analytics industry. It does not have its own analytics platform or software and relies on other vendors to provide a platform for the purpose of data collection, segmentation, analysis and forecasting. In this regard, Google Analytics™ happens to be one of Analytics.GA’s platforms of choice.

Due to the nature of the Internet, communication in abbreviations and informal words is commonplace. This is especially true in the web analytics industry that serves companies using the Internet as their primary medium for consumer interaction. In this industry, the abbreviation “GA” has come to be informally used to refer to Google Analytics. Analytics.GA disclaims any affiliation with or endorsement by Google Inc.

Analytics.GA strongly insists that there be no confusion or doubt over the separation between the two organizations, namely Analytics.GA and Google Inc. Google is a separate entity and so is Google Analytics, which is a trademark of Google Inc. Analytics.GA has no ownership of their platform and is not involved in its development in any way. Anyone who uses any service offered by Analytics.GA agrees to its Terms of Use, which clearly state that they accept the disclaimers on this page, including this one, before they decide to do business with Analytics.GA.

Analytics.GA does not, and will never, in the future, try to leverage Google’s brand name to market itself or to generate any benefit for itself. The only circumstances where there can be any co-branding is if the two firms end up becoming Associates or sign a Formal Partnering Agreement, which, as of the time this is released, is NOT the case.

With the release of this disclaimer here, Analytics.GA will no longer entertain any of these – intimation or legal notices in the matter, notices from patenting or trademarking authorities in the matter, notices from internet authorities in the matter, client or customer complaints stating they were not informed about this non-association between the firms. No messages, lawsuits or court summons stating that Analytics.GA or any of its staff is answerable to the law because they have misused another company’s name and/or branding will ever be tolerated.

In other words, you have been informed, of what was viewed as necessary.

4. Forward Looking Earnings Disclaimer

Released:  June 16, 2015

Every effort has been made to accurately represent Analytics.GA’s services on this site and its Attributes. However, despite the potential to run profitable businesses on the strength of good analytics, there is no guarantee that you will earn any money using the procedures, techniques and ideas presented by Analytics.GA. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our procedures, ideas and techniques. Analytics.GA does not purport its services as get-rich schemes.

Any claims made of actual earnings or examples of actual earnings can only be verified by an existing/former client of Analytics.GA – on request – and whether to fulfill such requests or not is a decision that will be subject to the discretion of the Director/Chief Analyst at Analytics.GA. The person making this decision is granted authority to deny the request without citing any reason. Your level of success in attaining the results claimed in our materials depends on the time you devote to implementing the procedures, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, Analytics.GA cannot guarantee your success or income level. Nor is it responsible for any of your actions.

Materials in Analytics.GA’s services and website may contain information that includes or is based upon forward-looking statements that have a meaning applicable within cautious limits. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not necessarily relate strictly to historical or current facts. They use words such as “anticipate”, “estimate”, “expect”, “project”, “intend”, “plan”, “believe”, and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward looking statements here or on any of Analytics.GA’s Attributes and sales material are intended to express its opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to what is demonstrated, projected or achieved by another client. In fact, no guarantees are made that you will achieve any results from the procedures, ideas and techniques in any material from Analytics.GA.

5. Disclaimer Declining Extended Responsibility

Released:  June 16, 2015
Last Updated:  March 13, 2016

Analytics.GA provides recommendations to its clients based on analysis of their business and marketing data. These recommendations are meant to help the client decide which direction to steer their business and marketing in. Beyond that, what decision a client makes and how they decide to service their customers is entirely their choice. Any consequences to their customers and clients, arising out of the use of their goods and services can not be attributed back to Analytics.GA.

Secondly, if any of Analytics.GA’s associates or affiliates are involved in promoting it or extending Analytics.GA’s services to a third party, then consequences due to the services given by the assocoiate or affiliate cannot be attributed back to Analytics.GA. There are standards that they would have to follow, the details of which depend on their agreement with Analytics.GA, but beyond that, what they do at the customer end is in their control and hence their responsibility.

Analytics.GA disclaims all responsibility for the impact of business decisions taken by its Clients, Associates and Affiliates, which affect their clients, associates, affiliates and customers.

All our clients and associates are welcome to use our recommendations without inhibitions, as long as they have thought the matter through, evaluated all possible consequences, and are confident that there are no external factors that were not part of the analysis, or unforeseen changes that happened and were not part of the consideration for recommendations given by Analytics.GA, as those things are generally prime causes for undesired repercussions.

6. Disclaimer Declining Warranties

Released:  June 16, 2015
Last Updated:  March 13, 2016

The material provided by Analytics.GA on its website and all its Attributes is provided “as is”, without any warranties. Analytics.GA shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from the use of its material, advice, recommendations and any other information/service it provides.

Analytics.GA makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Analytics.GA does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet website and its Attributes, or otherwise relating to such materials on any sites linked to this site. Also, Analytics.GA disclaims any warranties made by its associates and affiliates, regarding its services.

Finally, Analytics.GA disclaims all responsibility for any losses and/or damages occurring in your business due to even the slightest factors that were outside of its control when it was working with you, as well as before and after it worked with you.

7. Revisions and Updates To Disclaimers

Due to the nature of these Disclaimers and the Internet, Analytics.GA will not be able to contact individuals who have visited the website individually in order to notify them of changes to the Disclaimers.  However, an up-to-date version of the Disclaimer will be made continuously available, barring unforeseen technical issues, at the Disclaimers webpage on the analytics.ga website, along with the original release date and most recent revision date (if applicable) posted on each such instance of that particular Disclaimer.

8. Analytics.GA Contact Information

A representative from Analytics.GA can be contacted if you have serious questions regarding Analytics.GA’s Disclaimers, via e-mail at  support@analytics.ga